Campaign Design is the stage where you create your campaign by implementing the data you acquired during the Campaign Planning stage.
Types of Campaigns
Built by the brightest minds, Ad-Sys covers all your advertising business needs and provides you various options for campaign types.
- Web Campaigns – Campaigns for PCs and laptops.
- Website Campaign – Target users all over the web.
- Retargeting Campaign – Target users that have already been to your website or completed a certain action there.
- Audience Campaign – Target pre-generated audiences given to you by 3rd party data vendors.
- Contextual Campaign – Campaigns that allow you to buy ad space on website pages with specific content.
- Mobile Campaigns – These campaign types target users of smartphones and tablets.
- App Campaign – Campaign used for targeting smartphone / tablet apps. You can choose apps for your campaign from a list.
- Mobile Web Campaign – targeting only mobile apparatuses or websites designed specifically for mobile.
- Hyper Local Campaign – targeting a very specific area.
- Video Campaign – Using 15 / 30 second video with in-stream ads which can appear before, during or after the video content.
Campaign Design
- Initial Status – Specifying if you want the campaign to start spending shortly after it is saved. If the date specified is in the future, the campaign will not start spending until then.
- Campaign Name – Give a detailed description to your campaign to find it easy at a later time.
- Flight Dates – Run campaigns continually, as long as there is money on your account, or run them for a specific date range.
- Day Parting – Run campaigns on certain week days or day time. The campaign will be run only on those day parts.
- Frequency Cap – Define the amount of times users see each of your adverts.
- Location – Manage campaign locations by country, region and city. You can choose various locations for your campaigns, if needed.
- Max CPM Bid – Determine the bid amount for all your ad impressions in CPM (Cost per thousand of impressions). You can modify this amount at a later stage if you like to bid for certain sites or ad placements.
- Budget – Specify your daily or overall campaign spend.
Defining your campaigns
Define your campaign’s objectives even further once you’ve chosen your campaign type.
- Inventory – Choose the sites/apps for your campaign (available for app, website, mobile web or video campaigns).
- Contextual – Determine the contextual sectors you’d like to target.
- Audiences – Define demographic segments or retargeting audience for your campaign (for Audience or Retargeting campaigns).
Ads
Add creatives to your campaign:
- Banner upload – If you have creatives on your computer, choose this option. Supported sizes are: 300×250, 728×90, 160×600, 468×60, 120×600, 300×50 (mobile), and 320×50 (mobile). Later you can organize your ads into specific folders and get a view of each of your ads in each folder separately.
- Ad Server tags – When using a third party ad server like the AdSys Ad Server, you can use your ad server tags but with an approval of an account manager.
Campaign Review
All new campaigns have to pass a thorough ad verification tests. This is done to each campaign before it launches.
