Auto-Optimization Practices

• We understand how important it is to differentiate the strengths of your campaign. That’s why we built Ad-Sys’s auto-optimization tool which allows you to take your campaigns to the next level and ensures highest optimization standards.

  It is the process of identifying and rotating your best performing creative by using ad performance metrics and parameters you’ve set. It makes sure you don’t optimize your ads manually by automatically tracking ad performance.

  The process is composed of several aspects:

  • Optimization Parameters - depend on your campaign type (CPM, CPC, CPA).
  • Performance Examination “Lookback” Window - identifies the data suite Ad-Sys will use to decide how an ad is performing. If your optimization criterion is CTR, an option would be to look only at the click-thru rate within the last week.
  • Sample Size – impression / clicks threshold.
  • Performance Goals – your overall campaign goals that identify the level your ad should be running at in order to perform well (CTR or CR).
  • Rotation Weight and Scale – the ads performing best will be served more (can be done either automatically or manually)

  The Works

  Auto-optimization disqualifies inadequately performing ads and websites, and runs only best performing ads. This is done by measuring ad view allocations based on real-time performance data. You can turn Automatic Optimization off if required.